BLUESHIFT, helping you navigate to a more sustainable future.

Blueshift is an agency specialised in sustainability consultancy. The business world has changed. Any kind of organisation has now a role to play to embed sustainability in its working practice, not only because it is the right thing to do but also because it is simply good business sense.

At the crossroads of sport and communication, Blueshift cover the three strands of Sustainability: people, profit and planet. We have created solutions for your professional sport event to be more sustainable, for your brand to create meaningful programs and for your NGO to flourish in a more sustainable way. Learn more about us. Blueshift offer valuable consultancy within this area, providing the guidance and the tools helping you navigate to a more sustainable future…

About

At the crossroad of Sport, Communication and Sustainability,Blueshift provides helps brands, NGOs and sporting bodies in their sustainable voyage.

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WHY?

Because WE, as citizens, voters or consumers cannot ignore poignant facts any longer, we are burning our planet and we are forgetting our people...

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Services

We can help your business promote sustainable services you and your employees will reap the rewards from, for years to come.

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Latest Industry News

The Guardian view on climate talks: Brexit’s heavy weather | Editorial
If Brexit goes ahead, Britain will need to shape a green politics with devolution and social justice at its core. And make sure that politicians cannot renege on our international obligations

The tragedy of climate change, as the governor of the Bank of England has put it, is one of the horizon. The catastrophic impacts of altering the atmosphere impose an enormous cost on future generations that the current generation creates but has no incentive to fix. To focus the minds of today’s decision-makers the 2015 Paris agreement sent a clear signal that the era of fossil-fuel-powered growth was coming to an end. The signatories agreed to limit global warming to no more than a two-degree celsius rise, the threshold of safety, beyond which climate change is likely to become irreversible. The real genius of Paris is not that it is rooted in science but its timing and its structure. While the 2C target was binding, the national targets agreed by each nation were not. Those non-binding targets do not add up to a 2C world – they would, if followed to the letter, lead us to a 3C one, unthinkable in terms of the devastation it would cause. So upping them was part of the point of this year’s UN climate meeting in Bonn, which closed on Friday, and will be the main issue at next year’s, and the year after next.

The US under Donald Trump reneged on the deal before this year’s talks began. There is some solace in the fact that Washington cannot formally withdraw until 4 November 2020, the day after the next presidential election. The rest of the world, rightly, is moving on. Given what is at stake, it is worth pausing to consider where – and how quickly – the globe is going. Backwards – if one considers that China will almost single-handedly cause global emissions of carbon dioxide to grow in 2017. Canada and Britain, meanwhile, began a new 19-nation alliance in Bonn aimed at phasing out the use of coal power by 2030. This sounds like an important move until one realises that members of the “powering past coal alliance” account for less than 3% of coal use worldwide. Germany, which is not a member, held the climate talks an hour’s drive from a village that is being demolished to make way for a coalmine. These green talks, which are fundamentally about ethical concerns, are nevertheless becoming more like discussions about trade. In the case of climate change these involve transitions from one way of producing, distributing and consuming energy to another, cleaner way of doing so. It would be good if this could be seen only as a process of mutual support. However, as the talks in Bonn show, they are also hard-nosed negotiations which revolve around the exchange of concessions.

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Resource Links

The Story of Stuff is a 20-minute animation of the consumerist society, narrated by Anne Leonard, to view online or download. Includes footnoted script, credits, blog.

The Age of Stupid is the new four-year epic from McLibel director Franny Armstrong. Oscar-nominated Pete Postlethwaite stars as a man living alone in the...

It's simple: We all cut our carbon by 10% this year. You, me, that bloke walking his dog outside, your work, your kids' school, the council, the church...

A film and web communication project with key management from General Electric, Ikea, Marks & Spencer, Marriott International, and other companies, that are quickly moving beyond the line....

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